Resource-based theory in marketing
The use of resource-based theory (RBT) in marketing research has increased by more than
500% in the past decade, which suggests its importance as a framework for explaining and …
500% in the past decade, which suggests its importance as a framework for explaining and …
The role of marketing channels in supply chain management
This paper synthesizes five decades of supply chain-related research from premier
managerially oriented marketing journals and provides a state-of-the-art integration and …
managerially oriented marketing journals and provides a state-of-the-art integration and …
An emerging theory of avatar marketing
F Miao, IV Kozlenkova, H Wang, T Xie… - Journal of …, 2022 - journals.sagepub.com
Avatars are becoming increasingly popular in contemporary marketing strategies, but their
effectiveness for achieving performance outcomes (eg, purchase likelihood) varies widely in …
effectiveness for achieving performance outcomes (eg, purchase likelihood) varies widely in …
Live streaming commerce from the sellers' perspective: implications for online relationship marketing
A Wongkitrungrueng, N Dehouche… - Journal of Marketing …, 2020 - Taylor & Francis
Live streaming has recently become a popular direct selling channel which offers small, self-
employed sellers unseen levels of consumer interaction and engagement. While the extant …
employed sellers unseen levels of consumer interaction and engagement. While the extant …
The effect of customer and supplier concentrations on firm resilience during the COVID‐19 pandemic: resource dependence and power balancing
S Jiang, ACL Yeung, Z Han… - Journal of Operations …, 2023 - Wiley Online Library
The COVID‐19 pandemic has created significant disruptions in both demand and supply.
Our study makes use of such dramatic changes in demand and supply during the pandemic …
Our study makes use of such dramatic changes in demand and supply during the pandemic …
The effect of environmental corporate social responsibility on environmental performance and business competitiveness: The mediation of green information …
SP Chuang, SJ Huang - Journal of business ethics, 2018 - Springer
With the emergence of environmental sustainability and green business management,
increasing demands have been made on businesses in the areas of environmental …
increasing demands have been made on businesses in the areas of environmental …
Revisiting the interplay between contractual and relational governance: A qualitative and meta-analytic investigation
Z Cao, F Lumineau - Journal of operations management, 2015 - Elsevier
Although extant literature has shown that formal contracts and relational governance play a
key role in interorganizational relationships, the nature of their interplay still remains …
key role in interorganizational relationships, the nature of their interplay still remains …
Organizing for marketing excellence
Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …
marketing gets done. This review of the past 25 years of scholarship on marketing …
Dynamic relationship marketing
Firms routinely engage in relationship marketing (RM) efforts to improve their relationships
with business partners, and extant research has documented the effectiveness of various …
with business partners, and extant research has documented the effectiveness of various …
Transaction cost theory: past, present and future
A Rindfleisch - AMS Review, 2020 - Springer
Transaction cost theory emerged over 80 years ago yet still continues to exert an important
influence on marketing thought. In this article, I examine the past, present and future of this …
influence on marketing thought. In this article, I examine the past, present and future of this …