Purpose The purpose of this paper is to present an overview of the research which has been
done during the past three decades on the topic of green advertising and identify gaps for …

Purpose This paper aims to see how scholarly research on Greenwashing practices and
behaviour has progressed in the 21st century. There has been a lot of empirical, exploratory …

Purpose Consumers are becoming increasingly concerned about ecological degradation
and are getting conscious of the potential advantages that environmental sustainability can …

Consumer interest in environmental protection has grown in recent decades, alongside a
shift in companies' strategies to embrace a greener way of doing business. Green …

Historically, the home appliance industry has significantly impacted the environment and
human welfare. Consumers today know the consequences of their consumption habits and …

The Covid-19 pandemic has heightened public interest and awareness of the importance of
living sustainably while sparked interest in businesses that make “good” use of their green …

Purpose This study aims to establish two aspects: first, whether green advertising through
multiple media (repetition versus reversal) generates a positive purchase intention than …

This study aims to find out, if a credible celebrity may impact the positioning of fake green
claims. Researcher hypothesises that expertise, trustworthiness and attractiveness positively …

Electronic waste (e-waste) has emerged as a critical global issue due to the environmental
and health impacts. Moreover, a significant portion remains unrecorded and improperly …

Greenwashing (GW) is a complex, dynamic, interdisciplinary, multidimensional, and
multifaceted phenomenon. There are more theoretical than empirical studies on GW …