Gerotranscendence: an explanatory variable for the boomer generation's perception of senior models in advertising
B Bourcier-Béquaert, C Chevalier, G Moal… - … Journal of Advertising, 2024 - Taylor & Francis
The effectiveness of brand advertising targeted at seniors relies on their perception of
representations of old age. For the boomer generation, being old is characterized by identity …
representations of old age. For the boomer generation, being old is characterized by identity …
Ageism and Sexism: The Double Jeopardy Affecting Older Women's Mental Health
N Saadati - Psychology of Woman Journal, 2024 - journals.kmanpub.com
Older women face unique psychological challenges that stem from the intersection of
ageism and sexism, phenomena that together pose a double jeopardy to their mental health …
ageism and sexism, phenomena that together pose a double jeopardy to their mental health …