The paper develops a conceptual framework to study the constructs of information
technology (IT)-supported value co-creation and co-destruction through shared processes of …

The aim of this conceptual article is to both provide a critical review of research into value co-
destruction (VCD) and outline a common conceptual framework in order to better …

In a marketplace characterised by more demanding and more active customers, both
academics and practitioners have become increasingly drawn to the concept of customer …

Purpose Actors who participate in co-created service experiences typically assume that they
will experience improved well-being. However, a growing body of literature demonstrates …

Despite the widespread adoption of the wearable fitness tracker (WFT), the phenomenon of
acceptance-discontinuance has limited their value. This phenomenon has called attention to …

This exploratory study investigates value co-destruction in the Business-to-Business (B2B)
context and examines the impact of actors' opportunistic behaviour on value co-creation …

In hotel services, the provider and customer are expected to behave according to a specific
cognitive script that has been developed based on previous experiences of different actors' …

The purpose of this study is to explore whether the UNESCO World Heritage Site (WHS)
designation affects tourists' evaluation of the local destination hosting the site, building on a …

Purpose Co-creation as a collaborative process between organizations and customers
generates unique value for both internal and external stakeholders for the company …

In the context of emerging sustainability challenges, demarketing has continued to draw the
attention of academicians and practitioners globally over the past few years. It is interesting …