Bibliometrics analysis of social media and entrepreneurship research using Scopus database

L Yang, Z Sulaiman - International Journal of Electronic …, 2022 - academic-pub.org
This paper analyzes the changing trend of international cooperation and research topics on
social media and entrepreneurship in the past decade. Through the bibliometric analysis of …

[PDF][PDF] DETERMINANTS OF BRAND AUTHENTICITY IN THE APPAREL INDUSTRY OF PAKISTAN: MODERATING ROLE OF ENTREPRENEURIAL MARKETING

MR MUGHAL - 2023 - etd.uum.edu.my
Brand authenticity is an important component of business especially in apparel industry as it
is associated with integration of cohesive brand strategy. It is also associated with brand …