Background Social norm appeals are effective in promoting sustainable majority behavior
but could backfire when the target behavior is only performed by a minority of people …

Explainers are a relatively new genre increasingly used to provide readers with background
information, disseminate specialised knowledge and enhance public outreach. These …

In Germany, over 60% of people use YouTube as a search engine and watch explainer
videos or tutorials at least occasionally. Two studies were conducted to determine how …

The article focuses the use and reflection of explanatory videos in pedagogical contexts from
an interdisciplinary perspective and with regard to teacher reflection and production …

Tabletop social robots are becoming increasingly common, not only as social companions
but as presenters and orators of information. We present an exploration of utilizing robots as …

Research on health communication shows that audience involvement with media characters
displayed in narratives represents a key mechanism that facilitates persuasive outcomes …

With the rapid growth of digital media and the widespread accessibility of online multimedia
platforms, videos, and podcasts have emerged as a very common dissemination tool, and …

This paper examines the multimodal design that goes into the creation of explainer videos
produced by Khan Academy for middle school students. Explainer videos are widely used in …

The use of online explainer videos plays an important role as an opportunity to learn the
function concept. Yet, there is limited research on whether explainer videos foster …

When it comes to sustainable behavior, topics such as mobility, nutrition, or fashion are often
discussed. However, a topic that has been largely overlooked by society are greenhouse …