The aim of this study was to review research conducted in 2003–2006 in the EU-15
countries on how consumers perceive, understand, like and use nutrition information on …

Qualitative research in the field of food science strives to understand consumer behavior
and motivation. Often, these methods are used to develop a hypothesis, which can be tested …

Efforts to measure customer experiences (CX) in multifaceted, omnichannel, retail contexts
are crucial but lacking research guidance. Prior service quality literature has established …

Citizens' low continuous-use intention has become a great challenge for the development of
e-government in China. This study has developed a chain model of e-government service …

Cow milk is under increased scrutiny due to its environmental impact and ethical
considerations concerning animal welfare. At the same time, a rising share of consumers is …

Through the proliferation of channels and ways to engage in these channels, customers
today have an unprecedented range of options to individualize their customer journey. This …

Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

The present article alleviates the often-cited ambiguity of the value concept by proposing
that value research consists of two main streams: value creation processes and value …

Academic research in design can seem daunting–let Hilary Collins show you the building
blocks of a great final project. The perfect companion for a research project in fashion …

Information Systems (IS) publications that use interviews for data generation tend to provide
very little insight into the research process and very few rely on a carefully chosen and well …