In recent years, major sporting and cultural events such as the Olympic Games have
emerged as significant elements of public policy, particularly in efforts to achieve urban …

This extensively revised and updated fourth edition not only examines the new geographical
patterns forming within and between cities, but also investigates the way geographers have …

Growing competition between countries and cities over attracting infrastructure, investment,
tourists, capital and national and international status mean that today, a negative image is …

This paper serves two purposes. First, to identify the stages of the historical development of
place marketing, because place marketing has developed over time through discrete …

Spatial planning aspires to be an interdisciplinary and cross-cutting coordinator of sectoral
policies and decisions with spatial impacts, including those concerned with the environment …

Today, as cities attempt to acquire a favorable image among investors, immigrants and
tourists, the leaders of many cities believe that the unfavorable images and stereotypes …

The Olympic Games have become the world's greatest media and marketing event—a
global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie …

Names: Gold, John R., 1949–editor.| Gold, Margaret M., editor. Title: Olympic cities: city
agendas, planning and the world's games, 1896-2032/edited by John R. Gold and Margaret …

Geographies of Media and Communication From the invention of the telegraph to the
emergence of the Internet, communications technologies have transformed the ways that …

This thesis deals with the theory and practice of city marketing. It describes the transition
from city marketing to city branding by identifying the roots of city marketing in general …