How the destination short video affects the customers' attitude: The role of narrative transportation
X Cao, Z Qu, Y Liu, JJ Hu - Journal of Retailing and Consumer Services, 2021 - Elsevier
Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …
tourism marketing. Many destination management organizations have tried to make short …
Impact of irritation and negative emotions on the performance of voice assistants: Netting dissatisfied customers' perspectives
With the rising popularity of voice assistants like Alexa, Siri, etc., understanding the service
gaps experienced by customers has become imperative. In unison, limited studies are …
gaps experienced by customers has become imperative. In unison, limited studies are …