This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …

The goal of the study is to conduct a systematic literature review and bibliometric analysis to
look at the publication patterns in the field of augmented reality (AR) because it has a rich …

India's retail industry has grown and seen significant progress over the past few years.
However, after the COVID-19 pandemic, there has been a move towards e-commerce …

In today's digital age, where consumers are inundated with a barrage of information and
choices, the ability to tailor marketing efforts to individual preferences has become a …