Electronic word-of mouth (eWOM) has attracted considerable interest from researchers in
the past decade. Although the extant research has helped us to develop a good …

As online reviews play a decisive role in consumers' purchase decisions, e-commerce
platforms are using review systems strategically to obtain a competitive advantage …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

Why do top movie reviewers receive invitations to exclusive screenings? Even popular
technology bloggers get free new gadgets for reviewing. How much do these reviewers …

Big data commerce has become an e-commerce trend. Learning how to extract valuable
and real time insights from big data to drive smarter and more profitable business decisions …

Purpose–The purpose of this paper is to conceptualise and discuss the possible insights
that can be generated for product development by analysing the user-generated content …

Purpose Social commerce platforms are prevalent in the explosion of social media and e-
commerce, and they enable conversations across a broad range of topics. However, their …

Customer care and satisfaction are on-demand and sought by any business, especially in
increasing online activities and interactions, and purchases. Providing such services …

The tourism industry has been strongly influenced by electronic word-of-mouth (eWOM) in
recent years. Currently, there are only limited studies available that look into hotel review …

Many consumers feel overwhelmed by the unwieldy glut of information on peer-review
websites (eg, Yelp). Review helpfulness as a peer-rating mechanism on these websites …