During the last few decades, interest in organically produced food has steadily risen around
the world. Consequently, academic interest in better understanding the different motives and …

Innovation resistance is an emerging area of research in marketing. This study delineates
the state of the art in consumer innovation resistance literature and advances theoretical …

The study aims to understand the general perception of electric vehicles among consumers
and the barriers to their widespread adoption. The study focuses on identifying and …

Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …

Purpose This study aims to investigate the actual usage (AU) of digital payment systems by
the consumers during the period of demonetization (from November 9, 2016 to December …

The Internet of Things (IoT) is expected to be the next phase of the Internet revolution and to
transform consumers' service experience. It nevertheless raises challenges on innovation in …

Although the demand for organic food is growing globally, the mainstream consumption of
organic food is far less. The present study attempts to understand the underlying reasons for …

The use of the Internet by older adults is growing at a substantial rate. They are becoming an
increasingly important potential market for electronic commerce. However, previous …

Behavioral research shows that reasons for and reasons against adopting innovations differ
qualitatively, and they influence consumers' decisions in dissimilar ways. This has important …

Active innovation resistance is considered to be a main driver of innovation rejection, and
traditionally related to five product-specific adoption barriers driving this negative attitude …