This article discusses the role of commonly used neurophysiological tools such as
psychophysiological tools (eg, EKG, eye tracking) and neuroimaging tools (eg, fMRI, EEG) in …

Previous research has investigated gender and its implications for HCI. We consider
inclusive design of technology whatever the gender of its users of particular importance. This …

There is growing evidence that visual complexity plays a crucial role in consumer purchase
behavior. However, existing research on background visual complexity's effect on …

The aspects that could shape customers' virtual experiences with chatbot applications are
poorly understood. Therefore, this study aims to empirically examine the main factors that …

This paper identifies the attitudes and key determinants of Millennials' online shopping
behavior in Montenegro. An empirical survey was conducted in Montenegro on the sample …

A meta-analysis examined the role of online trust in business-to-consumer e-commerce. The
analysis of 16 pairwise relationships derived from 150 empirical studies involving online …

Although online stores extend the traditional offer of the brick and mortar ones, the limited
possibilities to virtually try the product before the effective buying makes the online purchase …

With web advertising growing to be a huge industry, it is important to understand the
effectiveness of web advertisement. In this study we investigate the effects of web …

This paper empirically examines the mediating role of shopping satisfaction between
electronic logistics service quality (e-LSQ) and repurchase intention. Further, this paper …

Perceived irritation has shown negative effects on various aspects of consumer shopping
behavior. Despite the enormous proliferation of online shopping in recent years, very little …