One of the profound impacts of digitalization on supply chains is manifested through e-
commerce. The latter has significantly grown during the last two decades, with further …

The growth of digital shopping for fresh products necessitates the provision of cold chain
logistics services. The present study constructs an optimal control model to investigate how …

This research establishes the relationship between the digital channels that organizations
use to communicate with their audience and the stages of the consumer buying decision …

According to construal theory, the desirability of a product influences consumers' choices
from a temporally, socially, spatially and hypothetically distant perspective. The purpose of …

This paper uses investment portfolio theory to determine budget allocation in paid online
search advertising. The approach focuses on risk-adjusted performance and favors …

This paper presents an algorithm based on stochastic dynamic programming framework for
an online retailer who is to maximize his revenue by dual use of sponsored search …

Optimisation under uncertainty, also referred to as stochastic optimisation, originated during
the 1950s. This research field was later extended into prominent application areas, including …

Purpose The purpose of this paper is to (1) investigate the effect of freshness on consumers'
willingness to pay,(2) derive static and dynamic pricing strategies and (3) compare the effect …

In the context of AI-driven manufacturing and service industries, the strategic selling of high-
value products within a finite time horizon is a critical challenge for maximising expected …

This paper investigates how airline pricing strategies and revenues have evolved over time
for unbundled flight products, using the eight largest US airlines. Findings indicate that ticket …