This research aimed to explore effective marketing strategies in the digital era by identifying
current trends and best practices. A qualitative research method was used, involving …

The main theoretical hypotheses for studying the characteristics of the influence of
information technology on electronic marketing are considered. Using methodological …

Con el COVID-19, el marketing digital creció exponencialmente, pero para la nueva
normalidad será necesario adaptar contenidos considerando los principales segmentos de …

Marketing emerged to expand the relationship between the consumer and the company. But
in order to resist in the current context, companies must increase their strategic actions of …

Berbicara tentang keberhasilan pendidikan dan pengajaran pada Universitas Swasta di
Provinsi Sumatera Utara, akan sangat bergantung pada kualitas dosen yang mampu …

The adoption of digital technology in government sectors has become a critical aspect of
improving public services and governance in Indonesia. However, its implementation faces …

Marketing techniques have shifted from physical to digital, and digital marketing has many
subtypes, one of which is content marketing. People in Indonesia prefer content marketing …

El tema de consumo sostenible ha cobrado importancia en los últimos años, por incluirse en
los objetivos de Desarrollo Sostenible. Sin embargo, en México poco se ha hecho para …

The Indonesian government has recognized the importance of community participation in
the provision of public services. However, community participation in the public sector is …

This work results from an internship of two months at a new company of digital media, to
evaluate its 'maturity'in terms of social media performance. For pursuing this objective, it is …