[HTML][HTML] Consumer impulse buying in Hungary: A CB-SEM analysis of Hungarian consumer behaviour towards mobile short video applications based on a Chinese …
T Vinkóczi, IM Végvári, M Németh, JP Koltai - Computers in Human …, 2024 - Elsevier
Abstract Mobile Short Video Applications are becoming increasingly popular worldwide. The
appropriate content can shape, improve or change consumers' purchasing decisions. This …
appropriate content can shape, improve or change consumers' purchasing decisions. This …
Dampak Tranformasi Digital Terhadap Bisnis
C Zurnali, W Wahjono - Jurnal Ilmiah Infokam, 2024 - amikjtc.com
Pengenalan teknologi digital ke dalam bisnis dapat menghasilkan manfaat yang
diharapkan. Oleh karena itu banyak perusahaan saat ini melakukan transformasi digital …
diharapkan. Oleh karena itu banyak perusahaan saat ini melakukan transformasi digital …
[PDF][PDF] PENGARUH SHORT VIDEO MARKETING DAN GREEN PRODUCT TERHADAP PURCHASE INTENTION TUMBLER MINISO
Penelitian ini didasari dari semakin banyaknya pengguna sosial media berbasis video
seperti tiktok dan penggunaan produk ramah lingkungan yang semakin diminati oleh …
seperti tiktok dan penggunaan produk ramah lingkungan yang semakin diminati oleh …
[PDF][PDF] The impact of content marketing on consumer's attitudes and purchase intention on fashion brands: a case study of Instagram and Tiktok video
IO Kamaldeen - 2024 - vdu.lt
Organizations uses of content marketing strategies on social media platforms can develop
potential long-term purchase intentions online while also augmenting immediate online …
potential long-term purchase intentions online while also augmenting immediate online …
[引用][C] El marketing de contenidos y la decisión de compra de la Generación Z en una universidad privada de Lima Norte
AS Juarez, JNS Flores, BLA Hinojosa, BAM Claudio… - SCT Proceedings in …, 2023
Facebook Reels: The Effect on Consumers' Buying Intentions
MA Babu, SMS Jaman, M Rini, G Ara… - Rinu, Facebook Reels … - papers.ssrn.com
Social media has created a new interactive environment where customers can interact with
businesses, share both positive and negative experiences with others, and exchange ideas …
businesses, share both positive and negative experiences with others, and exchange ideas …
Estrategias de marketing digital y la relación con el impulso de ventas online de la empresa Turismo CIVA, 2023
DP Aguilar Alosilla, OA Bascones Mendoza - 2023 - alicia.concytec.gob.pe
La presente investigación que lleva por título “Estrategias de marketing digital y la relación
con el impulso de ventas online de la empresa Turismo CIVA, 2023”, tiene por objeto …
con el impulso de ventas online de la empresa Turismo CIVA, 2023”, tiene por objeto …