Purpose The purpose of this paper is to examine the role of local origin of food in the
Hungarian population's decisions regarding food purchase and to identify under which …

The idea of symbolic consumption is based on the assumption that consumption is more
than just functional problem solving: products and brands have significant meanings; …

Background/Objectives: Nowadays, body weight management has gained significant
consumer attention due to the health megatrend. It plays a key role in preventing diseases …

The paper aims to examine the travel habits of Generation Y and Generation Z
representatives after the coronavirus pandemic among Slovak and Hungarian respondents …

Brand names are prevalent in our society: they influence consumption and future buying
behaviour. As research has shown, children are also aware of brands and brand names …

In a broad sense, sports tourism is any traveling that is done to participate in a sporting event-
including just watching. As long as a sport is a primary reason for one's travels, it can be …

A digitális piacon, a big data, a mesterséges intelligencia és a profilalkotás alkalmazása
hihetetlen léptékben alakítja át a fogyasztói döntéshozatal folyamatát, amelyet a …

In today's Hungarian labour market, more and more large companies are challenged by the
fact that previously applied methods of recruitment do not generate sufficient level of …

A vásárlói magatartásra jellemző szelektív torzítás során a fogyasztó az elvárásaival
összhangban értelmezi az adott termékről szerzett információkat. Ebből adódóan a …

Electric cars are a new and increasingly popular phenomenon today. Not only that
technological solutions and infrastructural development of electric cars arise as a research …