Research on why consumers consider the origin of food products important, how and why it
influences consumer choices, and whether they understand and trust it, is fragmented and …

Purpose Marketers increasingly use social media influencers to appeal to young consumers.
This study aims to investigate the impact of the influencers' country of origin (COO) on young …

Purpose The purpose of this paper is to examine the consistency over time of customer
attitude towards country-of-origin in a transitional economy. Design/methodology/approach …

Across three studies and three countries, this research specifies the effect of consumer
ethnocentrism on domestic country bias. Extending extant research, it distinguishes the …

Stock exchange brands as an influence on investor behavior | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Stock …

Purpose: The paper aims to examine the moderating effect of “made-in” label, consumers
socio-demographic characteristics and income on the relations between brand type in terms …

Research background: Country of origin and brand image are among the main factors
influencing consumer buying decisions. The phenomenon known as the Country of Origin …

This study sets to find out the mediating effect of country of origin between the four constructs
namely reputation, trust, ethnocentrism, quality and consumers' purchase intention. Four of …

Purpose Migration shapes our societies, values, markets, consumption and even the notion
of self. The purpose of this paper is to investigate the effect of migration in the perception-of …

Purpose This study aims to investigate how brand name (home-emerging-country vs foreign-
developed-country brand name) applied by emerging market company in conjunction with …