The role of country images in international marketing: country-of-origin effects
EB Nes - Bridging disciplinary perspectives of country image …, 2018 - taylorfrancis.com
This chapter gives an overview of the processes pertaining to the impact of country image on
product evaluations and on product demand. Earlier research focused on the country of …
product evaluations and on product demand. Earlier research focused on the country of …
Where Did This Purchase Come From? Effect of Purchase Type on Preference for Country-Of-Origin Label.
J DiNatale - 2022 - digitalcommons.bryant.edu
Global marketing has seen immense growth in the past few decades with technology driving
most of the advancements. This has given consumers many choices and country-of-origin …
most of the advancements. This has given consumers many choices and country-of-origin …
Influência da informação de Indicação Geográfica nas respostas cerebrais do consumidor: um estudo experimental com café e EEG
MM Artêncio - 2020 - teses.usp.br
As Indicações Geográficas (IGs) são um fenômeno crescente no cenário mundial,
fomentado pela busca dos consumidores por qualidade nos mais diversos produtos …
fomentado pela busca dos consumidores por qualidade nos mais diversos produtos …
The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
MG Montanari - 2019 - teses.usp.br
Despite current criticism on country of origin (COO) as a determinant of consumers\'behavior
(COO effect), this cue has regained importance in consumers and marketers\'decisions due …
(COO effect), this cue has regained importance in consumers and marketers\'decisions due …