This paper investigates the antecedent factors of consumers' perceived values and attitudes
towards digital signage advertising in a structural model. The results of this study revealed …

Digital signage is an economically promising field in advertising. Yet, it is a hardly
researched field, first empirical attempts focused on consumer reactions. Digital signage …

Purpose The purpose of this paper is to propose a new framework on sensorial place brand
identity. Design/methodology/approach This conceptual paper draws from sensory …

OOH advertising has received significant interest from scholars and practitioners for its
synergistic potential with digital media and its lead role in many campaigns. A bibliometric …

This study scrutinizes how places meaningfully burnish corporate brand attractiveness and
identification. To date, extant research adopts a mono-lateral, rather than multi-lateral …

Most practical FPGA designs of digital signal processing applications are limited to fixed-
point arithmetic owing to the cost and complexity of floating-point hardware. While mapping …

This study explores motivational factors related to digital signage (DS) uses and gratification
and evaluates the viability of a suggested research model incorporating user interface. We …

Digital signage is a rapidly emerging marketing channel that promises to reach out to
consumers at any time and any place. Still, it is a rather novel research field. First empirical …

Situationalization, the new road to adaptive digital out-of-home advertising Page 1 Institute for
Management Information Systems ∎ www.wu.ac.at/ec/ 1 Peter Lasinger – h0255589@wu.ac.at …

Abstrak The Heritage Palace bertempat di Kota Surakarta Jawa Tengah yang sebelumnya
adalah pabrik gula Gembongan yang saat ini dijadikan sebagai tempat wisata. Akan tetapi …