Green marketing strategies are employed by many enterprises to enhance their corporate
image and business performance. Green marketing is perceived as the commitment of a …

Purpose–Environmental friendliness, in context of industrial operations, is an issue that has
evoked much interest among environmentalists, governments, academicians and other …

Green consumption and pro-environmental behaviour have attracted considerable attention
from academic marketing scholars. From the South Asian perspective, investigation on …

This research is referred to analyse the influence of consumer attitude of green product
towards purchase intention. The consumer attitude of green product is a psychological …

Penelitian ini bertujuan untuk menguji pengaruh Earning Per Share, Tingkat Pertumbuhan
Perusahaan Dan Current Ratio terhadap Kebijakan Dividen pada Perusahaan Manufaktur …

Green Marketing has evolved special implications in the modern market. Green indicates
purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market …

Due to growing affluence among the general population, there has been a steady rise in
consumerism levels in developing countries like India. As a result, the automobile industry …

One important topic that raised concern among researchers and population is the threat
posed by the widespread presence of single-use plastic items, which has become a part of …

Green marketing examines the symbiotic role played by marketing in ensuring sustainable
business, exploring issues concerning the environment and the way strategic decisions can …

Recent advancements in research on green marketing indicate that green marketing
strategies have a notable impact on consumers' attitudes, intentions, and behavior …