Mas' uliyah Society Brand Resonance: Enhancing Sustainable Marketing Performance of the National Health Insurance Program

D Lusianti, W Widodo… - Qubahan Academic …, 2024 - journal.qubahan.com
The social exchange theory emphasises the meaning of interaction, exchange, and
reciprocity. This relationship will continue if the parties feel continuous profit projections in …

Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management

M Yunus, J Saputra… - International Journal of …, 2022 - m.growingscience.com
In the digitalization era, e-commerce plays a crucial role in the economy, followed by the
internet and smartphone technology. Also, it has a positive effect on humankind. Indonesia …

Information technology, food service quality and restaurant revisit intention

MB Talukder, S Kumar, K Sood, S Grima - 2023 - um.edu.mt
In this article, we determine whether there is a link between information technology (IT) use
in ensuring food service quality and revisit intention. We examined how the use of IT …

[HTML][HTML] Energy efficiency through user adoption of the sharing economy leading to environmentally sustainable development

H Lin, X Zhai - Journal of Innovation & Knowledge, 2023 - Elsevier
The adoption of the sharing economy by organizations is of central importance to energy
efficiency. However, previous studies ignore the role of user adoption of the sharing …

Linking green human resource practices and sustainable performance: The mediating role of job satisfaction and green motivation

HH Abdelhamied, AM Elbaz, BS Al-Romeedy, TM Amer - Sustainability, 2023 - mdpi.com
The purpose of this study was to investigate the influence of job satisfaction and green
motivation as mediators of green human resource practices and sustainable performance in …

Does green HRM practices infuse green behaviour among hotel employees? The mediating role of psychological green climate

S Srivastava, N Dhiman - Vision, 2022 - journals.sagepub.com
Firms prominently adopt green human resource management (GHRM) practices to resolve
sustainability and environmental concerns. But it is often seen that triggering green creativity …

Social Consumer Relation Management Using Social Media as a Marketing Scheme in University

A Ibrahim, IF Reza, MA Hamid, H Ma'sum… - Journal of Applied …, 2023 - yrpipku.com
Social media or called as 'socmed'is an online media that is frequently used by humans to
improve in activities, which include promoting study programs of university. Most universities …

Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?

A Ray, S Gupta, NP Rana - Quality Management Journal, 2023 - Taylor & Francis
The Covid-19 pandemic had affected the hospitality sector the most due to lockdowns and
other government restrictions. As hotels are trying to recover from the losses suffered during …

Distribution differentiation and influencing factors of the high-quality development of the hotel industry from the perspective of customer satisfaction: A case study of …

Y Ma, H Li, Y Tong - Sustainability, 2022 - mdpi.com
Achieving customer satisfaction is an important goal of the high-quality development (HQD)
of the hotel industry. The purpose of this study is to summarize the spatial distribution …

CRM impact on customer satisfaction in Islamic-based hotels: exploring a mediation model

A Rafiki, MDTP Nasution, Y Rossanty - Journal of Islamic Marketing, 2024 - emerald.com
Purpose This study aims to examine the relationship between operational CRM
technologies, human CRM resources, organizational CRM resources and customer …