Mas' uliyah Society Brand Resonance: Enhancing Sustainable Marketing Performance of the National Health Insurance Program
D Lusianti, W Widodo… - Qubahan Academic …, 2024 - journal.qubahan.com
The social exchange theory emphasises the meaning of interaction, exchange, and
reciprocity. This relationship will continue if the parties feel continuous profit projections in …
reciprocity. This relationship will continue if the parties feel continuous profit projections in …
Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management
M Yunus, J Saputra… - International Journal of …, 2022 - m.growingscience.com
In the digitalization era, e-commerce plays a crucial role in the economy, followed by the
internet and smartphone technology. Also, it has a positive effect on humankind. Indonesia …
internet and smartphone technology. Also, it has a positive effect on humankind. Indonesia …
Information technology, food service quality and restaurant revisit intention
In this article, we determine whether there is a link between information technology (IT) use
in ensuring food service quality and revisit intention. We examined how the use of IT …
in ensuring food service quality and revisit intention. We examined how the use of IT …
[HTML][HTML] Energy efficiency through user adoption of the sharing economy leading to environmentally sustainable development
H Lin, X Zhai - Journal of Innovation & Knowledge, 2023 - Elsevier
The adoption of the sharing economy by organizations is of central importance to energy
efficiency. However, previous studies ignore the role of user adoption of the sharing …
efficiency. However, previous studies ignore the role of user adoption of the sharing …
Linking green human resource practices and sustainable performance: The mediating role of job satisfaction and green motivation
The purpose of this study was to investigate the influence of job satisfaction and green
motivation as mediators of green human resource practices and sustainable performance in …
motivation as mediators of green human resource practices and sustainable performance in …
Does green HRM practices infuse green behaviour among hotel employees? The mediating role of psychological green climate
S Srivastava, N Dhiman - Vision, 2022 - journals.sagepub.com
Firms prominently adopt green human resource management (GHRM) practices to resolve
sustainability and environmental concerns. But it is often seen that triggering green creativity …
sustainability and environmental concerns. But it is often seen that triggering green creativity …
Social Consumer Relation Management Using Social Media as a Marketing Scheme in University
Social media or called as 'socmed'is an online media that is frequently used by humans to
improve in activities, which include promoting study programs of university. Most universities …
improve in activities, which include promoting study programs of university. Most universities …
Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?
The Covid-19 pandemic had affected the hospitality sector the most due to lockdowns and
other government restrictions. As hotels are trying to recover from the losses suffered during …
other government restrictions. As hotels are trying to recover from the losses suffered during …
Distribution differentiation and influencing factors of the high-quality development of the hotel industry from the perspective of customer satisfaction: A case study of …
Y Ma, H Li, Y Tong - Sustainability, 2022 - mdpi.com
Achieving customer satisfaction is an important goal of the high-quality development (HQD)
of the hotel industry. The purpose of this study is to summarize the spatial distribution …
of the hotel industry. The purpose of this study is to summarize the spatial distribution …
CRM impact on customer satisfaction in Islamic-based hotels: exploring a mediation model
Purpose This study aims to examine the relationship between operational CRM
technologies, human CRM resources, organizational CRM resources and customer …
technologies, human CRM resources, organizational CRM resources and customer …