[PDF][PDF] Use of mental accounting in purchase decision making with reference to demographic characteristics of consumer

S Rizal - International Journal of Scientific and Research …, 2017 - academia.edu
Although the term Mental Accounting sounds strange to many people but knowingly or
unknowingly every people is aware about mental accounting. Every human being allocates …

The role of advertising in branding of a product the case of neat fufu

KP Owusu-Ansah - 2022 - ir.uew.edu.gh
The primary purpose of this research work is to find out the role of advertising on branding of
a product using Neat Fufu as a case study. The relevance of advertising is critical because it …

[PDF][PDF] Islamabad, Pakistan.

S HUSSAIN - file-thesis.pide.org.pk
The thesis examines the relationship between participatory decision making and job
satisfaction in higher education institute teaching faculty staff. Teacher participation in …

[PDF][PDF] USE OF MENTAL ACCOUNTING IN PURCHASE DECISION MAKING WITH REFERENCE TO D-MART IN THANE REGION

A Jain - svv-research-data.s3.ap-south-1 …
ABSTRACT Although the term Mental Accounting sounds strange to many people but
knowingly or unknowingly every people is aware about mental accounting. Every human …