Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

Marketing innovation represents a pathway for achieving legitimacy, viability, and growth for
SMEs that typically operate with resource constraints in uncertain and competitive …

Purpose The purpose of this study is to explore the relationship between companies'
marketing innovation and environmental orientation and to determine how this relationship …

Purpose This paper aims to analyse the relationships between management innovation,
marketing innovation, technological innovation and the personnel involved in science …

Innovation has increasingly supported the way businesses across the globe operate;
however, this phenomenon often increases uncertainty around supply chain disruptions and …

Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis di era globalisasi diikuti oleh
persaingan bisnis, kinerja bisnis, dan kinerja pemasaran yang dilakukan oleh perusahaan …

Environmental issues are currently the order of the day in political, social, and industrial
circles. Companies are under pressure to integrate environmental objectives into their …

The present research paper was conducted to achieve fourfold objectives. First, to explore
the effect of organizational memory (OM) on marketing innovation (MI). Second, to recognize …

As the concept of large retail stores gains ground in India, the practice of Visual
Merchandising as a critical form of product and retail marketing is growing exponentially …

Abstract The European Higher Education Area (EHEA) promotes the use of student-
centered participatory methodologies and the design of curricula focused on the acquisition …