Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of
information about brands. It helps them in making decisions about their purchases. This …

Ethical consumption is a domain of consumer research that focuses on individuals' ethical
concerns when making consumption decisions. Owing to its enormous potential as a …

Mandatory sponsorship disclosure has reduced the value of influencer campaigns, as
consumers are astutely aware of their promotional nature. At the same time, influencers are …

Digital health services (DHSs) have revolutionized the healthcare sector to provide quality
care facilities that are affordable, efficient, and universally accessible. By making patients the …

Subjective well-being has been one of the organizations' most significant matters of intrigue
and concern over the last few years. This field of study has garnered considerable attention …

The services sector was adversely affected by the pandemic. Supply chain disruptions, staff
shortages, and low customer traffic led revenues to decline. To offset these challenges …

The aim of this study is to conduct a systematic review of the literature on consumer curiosity
and its impact on consumer behavior. The “Scientific Procedures and Rationales for …

This study aims to investigate the effect of brand cynicism on negative WOM and analyse the
mediating role of brand hate in this relationship. The study focuses on brand cynicism, which …

Social media has become a significant platform that meets consumers' information,
entertainment, and socialization needs in today's world. In this dynamic environment …

This article conducts an extensive literature review on consumer cynicism from 2011 to
August 2023. Its primary objective is to thoroughly explore existing research publications …