This study examines how corporate responses to service failure, caused by the coronavirus
(COVID‐19) crisis, influence electronic‐word‐of‐mouth (E‐WoM) and trust recovery around …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Anybody working in sport management will be involved in the operation of a sports facility at
some point in their career. It is a core professional competency at the heart of successful …

In this article, we explore consumers' perceptions of marketing and the extent to which they
believe that marketing can play a positive transformative role in society. Findings from 36 …

This paper seeks to explore marketing's ambiguous relationship with truth and, in so doing,
to question the efficacy and value of the marketing concept and the very nature of marketing …

As has been widely acknowledged, Keith's paper that heralded the coming of the marketing
revolution at Pillsbury has achieved seminal status within the marketing literature. Its …

We are presently at a point of unique circumstantial convergence where recession, an
increased emphasis on business ethics, and marketer's reluctance to accept shifting social …

The proliferation of channels in retail banking has provided customers with extensive choice
of how they interact with their bank but has increased costs for banks. To lower these costs …

This is a study of co-creation and its marketing outcomes. The theoretical and conceptual
literature on co-creation suggests causal paths between co-creation and its consequences …

Purpose–This paper aims to encourage thinking beyond the limits of obsolete and
superficial “warfare marketing” by exploring potentially useful lessons from modern military …