Designing and Evaluating a VR Lobby for a Socially Enriching Remote Opera Watching Experience

S Lee, I Viola, S Rossi, Z Guo, I Reimat… - … on Visualization and …, 2024 - ieeexplore.ieee.org
The latest social VR technologies have enabled users to attend traditional media and arts
performances together while being geographically removed, making such experiences …

Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning

ZMC van Berlo, D Stikos - International XR Conference, 2022 - Springer
Organizations and brands have long since used stories to communicate and resonate with
their audiences. Nowadays, novel interactive media formats are used to enhance these …

Factors Affecting Mobile Augmented Reality Acceptance: A Study on Traveler Information in Public Transport

S Graser, S Böhm, D Gütlich, M Bodtländer - International Conference on …, 2023 - Springer
Technological advances in mobile devices such as smartphones facilitate the development
of innovative Mobile Augmented Reality (MAR) applications. Thus, investigating technology …

Factors Affecting Mobile Augmented Reality Acceptance: A Study on Traveler Information in Public Transport

DG Böhm, M Bodtländer - Mobile Web and Intelligent Information …, 2023 - books.google.com
Technological advances in mobile devices such as smartphones facilitate the development
of innovative Mobile Augmented Reality (MAR) applications. Thus, investigating technology …