From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework

PAB Lima, FPS Falguera, HMR Silva… - … journal of advertising, 2024 - Taylor & Francis
In the current ecological context, advertising and communication emerge as valuable tools
for raising awareness and encouraging sustainable behavior. For this communication to be …

[HTML][HTML] Digital solutions for engaging end-consumers in the circular economy of the textile and clothing value chain-A systematic review

EF Cruz, AMR da Cruz - Cleaner and Responsible Consumption, 2023 - Elsevier
The way each person dresses has been considered a cultural manifestation and a portrait of
societies, where each one expresses their habits, customs and values. The improvement in …

Exploring public attention about green consumption on Sina Weibo: Using text mining and deep learning

H Huang, R Long, H Chen, K Sun, Q Li - Sustainable Production and …, 2022 - Elsevier
Achieving the goal of carbon neutrality and carbon peak as scheduled puts forward new
demands for the green transition of low-carbon lifestyle in Chinese society. In-depth practice …

The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries

M Risitano, R Romano, V Rusciano… - … Strategy and the …, 2022 - Wiley Online Library
In the last years, sustainability has become a successful, relevant, critical factor in several
food industries. The adoption of a sustainable marketing strategy contributes positively to …

Investigating the key parameters affecting sustainable IoT-based marketing

SE Najafi, H Nozari, SA Edalatpanah - … Intelligence Methodologies Applied …, 2022 - Springer
Over the past four decades, the world has witnessed an interesting new trend. Technologies
are made just to make the world a better place. All industries have developed clean energy …

ECO-INNOVATIVE GRAPHIC DESIGN PRACTICES: LEVERAGING FINE ARTS TO ENHANCE SUSTAINABILITY IN INDUSTRIAL DESIGN

J Alahira, N Ninduwezuor-Ehiobu… - Engineering Science & …, 2024 - fepbl.com
The intersection of graphic design and sustainability presents a dynamic arena for eco-
innovative practices, particularly in the realm of industrial design. This review explores the …

Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

S Khandai, J Mathew, R Yadav, S Kataria… - Society and Business …, 2023 - emerald.com
Purpose The purpose of this paper is to explore the impact of sustainable marketing
practices of firms on consumers' attitudinal and behavioral brand loyalty. In addition, this …

Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image

T Rastogi, B Agarwal, G Gopal - Journal of Cleaner Production, 2024 - Elsevier
As the world struggles to cope with the pressing matters of global warming, rising
temperature, and environmental degradation, the need for sustainable practices has …

THE IMPACT OF GREEN MARKETING ON THE CONSUMERS'INTENTION TO BUY GREEN PRODUCTS IN THE CONTEXT OF THE GREEN DEAL

LD Cuc, C Pelau, SG Szentesi, G Sanda - Amfiteatru economic, 2022 - ceeol.com
To counteract the negative effects of environmental degradation and climate change, in the
European Union, a set of measures and policies has been developed under the name of the …

Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy

D Pandya, G Kumar, S Singh - Journal of Business & Industrial …, 2023 - emerald.com
Purpose It is crucial for the Indian micro, small and medium enterprises (MSMEs) to
implement a few of the most important Industry 4.0 (I4. 0) technologies and reap maximum …