From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework
In the current ecological context, advertising and communication emerge as valuable tools
for raising awareness and encouraging sustainable behavior. For this communication to be …
for raising awareness and encouraging sustainable behavior. For this communication to be …
[HTML][HTML] Digital solutions for engaging end-consumers in the circular economy of the textile and clothing value chain-A systematic review
EF Cruz, AMR da Cruz - Cleaner and Responsible Consumption, 2023 - Elsevier
The way each person dresses has been considered a cultural manifestation and a portrait of
societies, where each one expresses their habits, customs and values. The improvement in …
societies, where each one expresses their habits, customs and values. The improvement in …
Exploring public attention about green consumption on Sina Weibo: Using text mining and deep learning
H Huang, R Long, H Chen, K Sun, Q Li - Sustainable Production and …, 2022 - Elsevier
Achieving the goal of carbon neutrality and carbon peak as scheduled puts forward new
demands for the green transition of low-carbon lifestyle in Chinese society. In-depth practice …
demands for the green transition of low-carbon lifestyle in Chinese society. In-depth practice …
The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries
In the last years, sustainability has become a successful, relevant, critical factor in several
food industries. The adoption of a sustainable marketing strategy contributes positively to …
food industries. The adoption of a sustainable marketing strategy contributes positively to …
Investigating the key parameters affecting sustainable IoT-based marketing
Over the past four decades, the world has witnessed an interesting new trend. Technologies
are made just to make the world a better place. All industries have developed clean energy …
are made just to make the world a better place. All industries have developed clean energy …
ECO-INNOVATIVE GRAPHIC DESIGN PRACTICES: LEVERAGING FINE ARTS TO ENHANCE SUSTAINABILITY IN INDUSTRIAL DESIGN
J Alahira, N Ninduwezuor-Ehiobu… - Engineering Science & …, 2024 - fepbl.com
The intersection of graphic design and sustainability presents a dynamic arena for eco-
innovative practices, particularly in the realm of industrial design. This review explores the …
innovative practices, particularly in the realm of industrial design. This review explores the …
Ensuring brand loyalty for firms practising sustainable marketing: a roadmap
Purpose The purpose of this paper is to explore the impact of sustainable marketing
practices of firms on consumers' attitudinal and behavioral brand loyalty. In addition, this …
practices of firms on consumers' attitudinal and behavioral brand loyalty. In addition, this …
Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image
As the world struggles to cope with the pressing matters of global warming, rising
temperature, and environmental degradation, the need for sustainable practices has …
temperature, and environmental degradation, the need for sustainable practices has …
THE IMPACT OF GREEN MARKETING ON THE CONSUMERS'INTENTION TO BUY GREEN PRODUCTS IN THE CONTEXT OF THE GREEN DEAL
To counteract the negative effects of environmental degradation and climate change, in the
European Union, a set of measures and policies has been developed under the name of the …
European Union, a set of measures and policies has been developed under the name of the …
Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy
Purpose It is crucial for the Indian micro, small and medium enterprises (MSMEs) to
implement a few of the most important Industry 4.0 (I4. 0) technologies and reap maximum …
implement a few of the most important Industry 4.0 (I4. 0) technologies and reap maximum …