Canadians often see politicians as little more than trained seals who vote on command and
repeat robotic talking points. Politicians are torn by dilemmas of loyalty to party versus loyalty …

Political branding has developed into an established and vibrant sub-discipline of political
marketing. Indeed, political branding research continues to push boundaries by critically …

Developing a personal brand in the world of social media is a new trend. Existing literature
examines how professionals, actors, athletes, influencers can utilize social media platforms …

ABSTRACT A political party is keen to jettison anyone who could plunge it into crisis, cost it
votes, harm its reputation and damage its brand. Association with election candidates is …

Purpose All presidential and legislative candidates want to be the winner. However, they do
not know the determinants of voters' reasons for making choices. This study aims to …

Abstract Research Aims: Recently, the usage of branding has become more popular in non-
traditional social markets such as politics due to decreasing political participation. This study …

Scholarly research suggests that Canadian election campaigns are centralized affairs, with
party headquarters managing a disciplined campaign organization across 338 federal …

Politicians carefully construct a public persona that is authentic to who they are as
individuals but also addresses voter expectations. Many Black candidates follow a …

Commercial marketing is a business philosophy that places the needs of the consumer at
the beginning of the sales process rather than at the end, and its practises include the …

Nayib Bukele has been unconstitutionally re-elected as President of El Salvador. His
government can rely on a hegemonic party system that presents a façade of democracy but …