Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling
SL Mitchell, M Clark - Psychology & Marketing, 2021 - Wiley Online Library
Responding to a call for research into storytelling within the nonprofit context, the paper
contributes to an emerging research conversation about communicating organizational …
contributes to an emerging research conversation about communicating organizational …
Remembering less, or needing less? Age-related differences in the purchase funnel
This study explores how age influences the stages of the brand purchase funnel
(awareness, consideration, and purchase) and the mechanisms associated with any age …
(awareness, consideration, and purchase) and the mechanisms associated with any age …
Impact of age on brand choice
R Lambert-Pandraud, G Laurent - The Aging Consumer, 2020 - taylorfrancis.com
Brand choice processes and actual brand choices differ importantly across consumers of
different age groups. This chapter presents selected findings and reviews the potential …
different age groups. This chapter presents selected findings and reviews the potential …
Rethinking non-profit brands through a volunteer lens: time for B2V
SL Mitchell, M Clark - Journal of Marketing Management, 2021 - Taylor & Francis
Many non-profit organisations (NPOs) deliver their services and mission through volunteers.
Brand has been shown to be a powerful influence on the decision to volunteer. What was …
Brand has been shown to be a powerful influence on the decision to volunteer. What was …
Empirical generalisations in customer mindset metrics
PJ Mecredy, MJ Wright, PM Feetham… - Journal of Consumer …, 2022 - Wiley Online Library
Two very well‐known empirical generalisations in marketing are Double jeopardy (DJ) and
the duplication of purchase law (DoP). These generalisations provide important insights into …
the duplication of purchase law (DoP). These generalisations provide important insights into …
[PDF][PDF] Ehrenberg-Bass Institute Working Paper: Empirical generalisations in customer mindset metrics
Double jeopardy (DJ) and the duplication of purchase law (DoP) are two well-known
empirical generalisations in marketing. These empirical generalisations provide substantial …
empirical generalisations in marketing. These empirical generalisations provide substantial …
Os relacionamentos com as marcas nas fases adiantadas da vida
RF Cavalcanti - 2021 - search.proquest.com
As dinâmicas de relacionamento das marcas com os consumidores reformados (indiví-duos
de 65 anos ou mais, reformados, que preservam a atividade de consumo e têm boa …
de 65 anos ou mais, reformados, que preservam a atividade de consumo e têm boa …