Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics
This study explores the role of clients' mindset metrics (ie, satisfaction and sentiment)
attributing to the variation in the adoption patterns of multi-generational services (MGS) of …
attributing to the variation in the adoption patterns of multi-generational services (MGS) of …
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)
Marketing science is an applied science with roots in defining, understanding, explaining,
and optimizing phenomena observed in the business world. Currently, substantial …
and optimizing phenomena observed in the business world. Currently, substantial …