In recent years, social commerce evolved into an emerging phenomenon of global interest
for marketers, businesses, and researchers alike. In light of this development, it is not …

Social shopping communities (SSCs) evolve from a linkage of social networking and online
shopping. Apart from direct shopping features in shopbots (eg, search fields), SSCs …

The virtual community (VC) delivers an intangible service for social interactivity among its
members. In many instances, social interaction is a key determinant of members' continual …

Online social networks (OSNs) have gained enormous popularity in recent years. Hundreds
of millions of social network users reveal great amounts of personal information in the Web …

A growing number of firms are using online communities (OCs) as integral parts of their
strategies because of the value an OC provides to a firm. This study maintains the …

Social media have provided individuals with the opportunity to sell and buy products without
a third-party mediation. This type of social commerce gained popularity in developing …

Originally, human communities were comprised of people who shared a value system and
interpersonal trust (Wiegandt, 2009). The basic motive for belonging to a community has …

Purpose–The purpose of this paper is to develop a conceptual model of how technology‐
enabled virtual experiences contribute to community members' online trust and engagement …

Purpose There is limited research examining social drivers and mediators of online brand
community identification in the context of business models development. This study aims to …

E-health and telemedicine have had limited success across the European Union (EU), but
using online collaborative technologies to support a community of practice may enable a …