How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation
Designing a business model is not a one-off process; adjustments are often required. To
create such adjustments and realize business model innovation, firms require the …
create such adjustments and realize business model innovation, firms require the …
[HTML][HTML] Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
The study assessed the impact of market orientation on performance of small and medium
enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of …
enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of …
Marketing in SMEs: a “4Ps” self-branding model
SM Resnick, R Cheng, M Simpson… - International Journal of …, 2016 - emerald.com
Purpose–The purpose of this paper is to explore the extent to which traditional marketing
theory and practice can be applied in small-and medium-sized enterprises (SMEs) and …
theory and practice can be applied in small-and medium-sized enterprises (SMEs) and …
Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education
In the age of automation and artificial intelligence, the need for sustainable entrepreneurship
for job creation has significantly raised. For the development of sustainable …
for job creation has significantly raised. For the development of sustainable …
A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019
Purpose The purpose of this study is to map the development of articles published, citations,
and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983 …
and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983 …
[PDF][PDF] Market orientation and business performance among SMEs in Ghana
MA Mahmoud - International Business Research, 2011 - academia.edu
The effect of market orientation on business performance has been extensively researched
over the past two decades with authors generally agreeing on its positive outcome. It …
over the past two decades with authors generally agreeing on its positive outcome. It …
Market orientation in digital entrepreneurship: Advantages and challenges in a web 2.0 networked world
Strong market orientation is essential to firm success. In the diverse and dynamic digital
environment, a strong market orientation philosophy is even more important to the digital …
environment, a strong market orientation philosophy is even more important to the digital …
Market orientation, NPD performance, and organizational performance in small firms
Many studies have established relationships among market orientation, new product
performance, and organizational performance; however, few have examined these …
performance, and organizational performance; however, few have examined these …
Are growing SMEs more market‐oriented and brand‐oriented?
The aim is to examine whether growing, stable, and declining small and medium‐sized
enterprises (SMEs) differ from one another in terms of market orientation and brand …
enterprises (SMEs) differ from one another in terms of market orientation and brand …
An investigation of market orientation (Mo) and tourism Small and Medium-Sized Enterprises'(SMEs) performance in developing countries: a review of the literature
This paper aims to build a structured literature review of the field of market orientation and its
impact on tourism small and medium-sized enterprises (SMEs) performance in developing …
impact on tourism small and medium-sized enterprises (SMEs) performance in developing …