Psychology and neuroscience are concerned with the study of behavior, of internal cognitive
processes, and their neural foundations. However, most laboratory studies use constrained …

A central goal in cognitive science is to parse the series of processing stages underlying a
cognitive task. A powerful yet simple behavioral method that can resolve this problem is …

Whether to purchase a product is of fundamental importance to marketing, but purchasing
behaviors vary widely across individuals and contexts. This paper proposes that a sizeable …

Computational models of decision making are becoming increasingly popular to interpret
reaction time and choice data in terms of decision and non-decision related processes. But …

From cooking a meal to finding a route to a destination, many real life decisions can be
decomposed into a hierarchy of sub-decisions. In a hierarchy, choosing which decision to …

Measuring the time-course of neural events that make up cognitive processing is crucial to
understand the relation between brain and behavior. To this aim, we formulated a method to …

Converging evidence has led to a consensus in favor of computational models of behavior
implementing continuous information flow and parallel processing between cognitive …

Real-life decisions are often repeated. Whether considering taking a job in a new city, or
doing something mundane like checking if the stove is off, decisions are frequently revisited …

When we plan for long-range goals, proximal information cannot be exploited in a blindly
myopic way, as relevant future information must also be considered. But when a subgoal …

Cognitive searching optimization is a subconscious mental phenomenon in decision
making. Aroused by exploiting accessible human action, alleviating inefficient decision and …