Digitalization capability and sustainable performance in emerging markets: mediating roles of in/out-bound open innovation and coopetition strategy
Purpose Studies concentrating on digitalization and interconnected capabilities have
increased over the past several decades. Digitalization capability and open innovation are …
increased over the past several decades. Digitalization capability and open innovation are …
Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
Purpose The resource-based view (RBV) emphasises the importance of resources for firm
performance. However, recent research argues that the focus on firm performance should …
performance. However, recent research argues that the focus on firm performance should …
How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers
Y Hong, S Sawang, HP Yang - International Journal of …, 2024 - emerald.com
Purpose The focus of this study is on how online-only retailers, known as pure-play e-
retailers, leverage e-commerce platforms to identify and pursue market opportunities …
retailers, leverage e-commerce platforms to identify and pursue market opportunities …
Entrepreneurial marketing and firm performance: scale development, validation, and empirical test
This research introduces a new scale (ENMAR) for measuring entrepreneurial marketing
(EM). The interrelationships between EM, market orientation (MO), entrepreneurial …
(EM). The interrelationships between EM, market orientation (MO), entrepreneurial …
Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery
The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …
customers, build interactions with customers in real time and finally achieve customer …
I'll be there for you: coopetition and competitor-oriented activities among South Asian restaurants in two UK regional clusters
Purpose This study investigates how a competitor orientation (knowledge of and acting on
competitors' strengths and weaknesses) facilitates coopetition activities (collaboration with …
competitors' strengths and weaknesses) facilitates coopetition activities (collaboration with …
A systematic literature review of startup survival and future research agenda
M Azeem, A Khanna - Journal of Research in Marketing and …, 2024 - emerald.com
Purpose This paper aims to provide a brief review of the work on startup survival and a
conceptual framework of factors influencing a startup firm's survival. In addition, it lists …
conceptual framework of factors influencing a startup firm's survival. In addition, it lists …
Interfirm collaboration as a performance-enhancing survival strategy within the business models of ethnic minority-owned urban restaurants affected by COVID-19
Purpose Guided by resource-based theory, this investigation examines the extent to which
knowledge sharing as part of interfirm collaboration serves as a performance-enhancing …
knowledge sharing as part of interfirm collaboration serves as a performance-enhancing …
Coopetition and the marketing/entrepreneurship interface in an international arena
Purpose Guided by resource-based theory, this study unpacks the relationship between an
export entrepreneurial marketing orientation (EMO) and export performance. This is …
export entrepreneurial marketing orientation (EMO) and export performance. This is …
With a little help from my friends: the interaction between coopetition, an entrepreneurial orientation and firm performance
Purpose Underpinned by a stakeholder-oriented resource-based theoretical lens, this inter-
disciplinary study investigates the association between an entrepreneurial orientation and …
disciplinary study investigates the association between an entrepreneurial orientation and …