During the last three decades, the concept of liminality has been used by consumer
researchers to examine consumption‐related phenomena associated with ambiguous …

While previous research has mobilized sociological and psychological readings of the body,
this study considers it ontologically as the ultimate place we must live in, with no escape …

Consumers can pursue a wide range of market-mediated identities in contemporary culture.
However, some consumer identities are more valued than others, creating a form of cultural …

This article explores consumers' experiences of place atmospheres through a study into
football matches, a context in which atmosphere is pertinent. While existing marketing …

This paper develops the Möbius strip as an 'ordering theory'(Sandberg and Alvesson, 2020)
that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to …

In this manifesto, we explore how queer theory can contribute to expanding what we
consider legitimate knowledge within marketing research. Previous scholars in marketing …

This article combines the theoretical lenses of bridal identity and liminal consumption to
illustrate the processes of problem-solving, negotiation and reconciliation through which the …

YouTube has provided a platform for many queer vloggers in South Africa to find audiences
and to represent queer lives via a public medium. The platform allows for multiple queer …

Many types of consumption—including events, traveling, and accommodation—primarily
focus on selling time in space to consumers. That is, their business model is based on …

With increasing longevity, the need for institutional elderly care has become commonplace.
This study explores the experiences of elderly care consumers in institutional care settings …