Gone in sixty milliseconds: Trademark law and cognitive science
R Tushnet - Tex. L. Rev., 2007 - HeinOnline
Law attempts to shape human behavior and therefore can benefit from behavioral science.
Psychology and economics can clarify legal concepts like intent and damages, and can …
Psychology and economics can clarify legal concepts like intent and damages, and can …
A consumer decision-making theory of trademark law
MP McKenna - Va. L. Rev., 2012 - HeinOnline
THE storyline of a recent episode of Comedy Central's Fu-turama revolved around the" all
new eyePhone."'It was not difficult to get the allusion. Aside from the name, and accounting …
new eyePhone."'It was not difficult to get the allusion. Aside from the name, and accounting …
Increasing First Amendment Scrutiny of Trademark Law
LP Ramsey - SMUL Rev., 2008 - HeinOnline
Trademarks consist of language. Trademark law regulates certain uses of trademarked
language to communicate information or ideas, yet few courts subject trademark law to First …
language to communicate information or ideas, yet few courts subject trademark law to First …
Schechter's ideas in historical context and dilution's rocky road
RG Bone - Santa Clara Computer & High Tech. LJ, 2007 - HeinOnline
Dilution as a theory of trademark liability is something of a mystery. The theory persists
despite an extremely poor fit with traditional trademark doctrine and standard trademark …
despite an extremely poor fit with traditional trademark doctrine and standard trademark …
Brand fetishism
K Assaf - Conn. L. Rev., 2010 - HeinOnline
" What's in a name? That which we call a rose By any other name would smell as
sweet."'Shakespeare's Romeo and Juliet famously criticizes the human tendency to focus on …
sweet."'Shakespeare's Romeo and Juliet famously criticizes the human tendency to focus on …
The myth and reality of dilution
SL Rierson - Duke L. & Tech. Rev., 2012 - HeinOnline
The cause of action for dilution, which punishes those who purportedly dilute the selling
power of famous trademarks by blurring or tarnishing them, is a relatively new and …
power of famous trademarks by blurring or tarnishing them, is a relatively new and …
[图书][B] Trademark law and theory: A handbook of contemporary research
GB Dinwoodie, MD Janis - 2008 - books.google.com
Boasting an impressive list of contributors, this first edition of Trademark Law and Theory
brings together a compilation of well-written and powerfully argued works by leading …
brings together a compilation of well-written and powerfully argued works by leading …
Trademark law pluralism
DJ Hemel, LL Ouellette - U. Chi. L. Rev., 2021 - HeinOnline
Scholars and judges of trademark law have come to recognize in recent years that the pool
of words, sounds, and symbols that are readily available to signify new goods and services …
of words, sounds, and symbols that are readily available to signify new goods and services …
Towards Recognizing and Reconciling the Multiplicity of Values and Interests in Trademark Law
MS Mireles Jr - Ind. L. Rev., 2010 - HeinOnline
In the last seventy years, trademark rights have expanded enormously.'Many commentators
believe this has led to an unjustified increase in the rights and remedies available to …
believe this has led to an unjustified increase in the rights and remedies available to …