Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers' Satisfaction
RH Mustofa, SA Prestianawati, DE Sari… - Human Behavior …, 2024 - Wiley Online Library
This study explores the factors influencing consumer satisfaction among young Muslim
online shopping users. Exogenous variables include celebrity endorsement, social media …
online shopping users. Exogenous variables include celebrity endorsement, social media …
Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana
E kofi Bediako, E Gonu, P Mensah Agyei… - Cogent Business & …, 2024 - Taylor & Francis
Web 2.0 networks have provoked a revolution in the last years due to their capacity to modify
human relationships, particularly in business contexts. Social capital, as a crucial intangible …
human relationships, particularly in business contexts. Social capital, as a crucial intangible …
Inovasi Pemasaran Islami: Menarik Konsumen Muslim di Era Digital
J Qizwini, RF Kaban - Islamic Economics and Business Review, 2024 - ejournal.upnvj.ac.id
The shifting marketing landscape due to the rise of digital technology has opened up new
opportunities for companies to reach a broader range of consumers. The critical components …
opportunities for companies to reach a broader range of consumers. The critical components …