Factors influencing consumer behavior toward green products: A systematic literature review

A Barbu, ȘA Catană, DC Deselnicu, LI Cioca… - International journal of …, 2022 - mdpi.com
In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …

Analysing the influence of green marketing communication in consumers' green purchase behaviour

E Correia, S Sousa, C Viseu, M Larguinho - International Journal of …, 2023 - mdpi.com
This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity

N Sehgal, V Jham, G Malhotra - Journal of Retailing and Consumer …, 2023 - Elsevier
As consumers become more conscious of the deteriorating state of the environment,
organizations too are beginning to demonstrate their sustainable commitments in …

Impact of environmental concern, emotional appeals, and attitude toward the advertisement on the intention to buy green products: The case of younger consumer …

S Balaskas, A Panagiotarou, M Rigou - Sustainability, 2023 - mdpi.com
The protection of our natural environment and the rational use of our natural resources are
topics that have gained enormous attention the last years, with thousands of people …

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships

BL Chua, S Kim, NG Baah, H Moon, J Yu… - Journal of Sustainable …, 2024 - Taylor & Francis
Drawing on the logic behind customer-brand relationships, this study presents a model
outlining the role of brand authenticity in the context of green hospitality brands. A cross …

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

R Jabeen, KU Khan, F Zain… - Business Strategy & …, 2023 - Wiley Online Library
Consumers around the globe are concerned about the environment and want to purchase
from businesses that are more concerned about society and the environment. Therefore …

Attribute-driven or green-driven: the impact of subjective and objective knowledge on sustainable tea consumption

M Zheng, D Tang, A Xu - Foods, 2022 - mdpi.com
The market for green agricultural products has tremendous growth potential as the pressure
on resources and the environment increases and the safety of agricultural products is …

Unveiling the Sustainable Path: Exploring the Nexus of Green Marketing, Service Quality, Brand Reputation, and Their Impact on Brand Trust and Purchase Decisions

MA Shafiq, M Ziaullah, M Siddique… - … Journal of Social …, 2023 - ijsse.salmaedusociety.com
This study's goal is to investigate the impact of green marketing, service quality, and brand
reputation on brand trust and purchase decisions within the electronics, apparel, and …

The Effect Of Brand Image And Customer Relationship On Customer Loyalty Mediated By Customer Satisfaction At Primary School Al-Ulum

D Setyorini, S Tirtayasa, H Khair - Jurnal Ekonomi, 2023 - ejournal.seaninstitute.or.id
This study aims to determine the effect of brand image and customer relationship on
customer loyalty mediated by customer satisfaction. The population of this study was all …

Blueprints to Benefits: Towards an Index to Measure the Impact of Sustainable Product Development on the Firm's Bottom Line

M Sajid, M Ertz - Sustainability, 2024 - mdpi.com
This study pioneers the development of the Sustainable Product Impact (SPI) Index, a novel
framework designed to bridge the gap in existing sustainability assessment methodologies …