Purpose The concept of agility has been applied to several domains to help firms develop
the capability to quickly adjust their operations to cope and thrive in environments …

Purpose This study aims to examine consumers' responses to two types of loyalty programs:
coalition and single-firm programs. This study explains the mechanism underlying the link …

Purpose Cause-related marketing (CR-M)–promising to donate to a charity when consumers
purchase specific products–is a popular brand strategy, particularly in the social media …

Customer relationship management (CRM) has evolved significantly in recent years, from a
strategy that focused exclusively on developing financial links with clients to one that fosters …

Businesses' billions of dollars invested in customer relationship management (CRM)
initiatives have often not delivered the anticipated financial returns. Supermarket managers …

W artykule przedstawiono i scharakteryzowano relację pomiędzy lojalnością klientów (ze
szczególnym uwzględnieniem motywów lojalności) oraz przyjmowanymi przez nich …

The purpose of this study is to reveal how marketing affects customers' purchase amount
and number of visits in Japanese department stores. We model purchase amounts by using …

El objetivo de la investigación fue detectar la necesidad de actualizar los modelos de
evaluación en la gestión de relaciones con el cliente (CRM) aplicadas a la mejora de …

Lifetime guarantees offer an opportunity for companies to signal exceptional longevity,
quality and reparability, and can benefit both customers and businesses. However, lifetime …

Warum Sie ein großes Augenmerk auf die Kundenbindung legen sollten, wurde bereits in
Kap. 1 diskutiert. Dort wurde gezeigt, dass die Kundenloyalität in den letzten Jahren …