The marketing success of green products has spawned the phenomenon of greenwashing,
but studies on the effects of greenwashing on consumers are still limited. Using a 4× 2 …

Purpose This literature review aims to synthesise the research on various sustainable
product branding activities and their impact on consumer responses to sustainable products …

This study employed the Theory of Reasoned Action to examine the relationship between
ugly food value and consumers' behavioral intentions. In addition, it has been used to …

Combining conceptual perspectives from emerging research on COVID-19, safety-seeking
motivations, and extremeness aversion in choice (ie, compromise effects), we examine how …

Purpose Hedonic and utilitarian shopping values have been researched since the mid-
1980s in the fields of marketing, retail and specially on consumer behaviour. A number of …

Abstract Service robots are beginning to be a popular choice in the frontline of customer
service. It is important to explore how interacting with humanoid service robots (vs. human …

Since 1982, the decoy effect has been one of consumer behavior literature's most discussed
and documented phenomena. It has several managerial implications in gaining strategic …

Based on the perspective of culturally-derived power, we explore the influence of advertising
appeals on attitudes towards advertisement, as well as their psychological mechanisms and …

With the rapid growth of online shopping, online sellers are facing more sales opportunities
and challenges in the highly-competitive e-commerce market. Sellers that can generate high …

Purpose This paper aims to examine the relationships between anthropomorphic cues (ie
degrees of the humanized profile picture and naming) in artificial intelligence (AI) chatbots …