E-commerce channel management on the manufacturers' side: ongoing debates and future research pathways
J Ballerini, D Yahiaoui, G Giovando… - Review of Managerial …, 2024 - Springer
Since the beginning of the 2000s, online commerce has been gradually taking over and
shaping the global marketplace. This has led several scholars to study the phenomenon …
shaping the global marketplace. This has led several scholars to study the phenomenon …
Antecedents and outcomes of digital influencer endorsement: An exploratory study
The advertising and marketing literature have established that celebrity endorsements
constitute an effective way to enhance attitudes toward brands and increase purchase …
constitute an effective way to enhance attitudes toward brands and increase purchase …
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth
A Ansary, NMH Nik Hashim - Review of Managerial Science, 2018 - Springer
In today's competitive landscape, organizations are progressively searching for valuable
practices to create strong consumer-based brand equity. Managers must remain vigilant and …
practices to create strong consumer-based brand equity. Managers must remain vigilant and …
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Given that the polluted environment affects human health, Nature-Based Solutions (NBS) is
becoming an emerging issue in the hospitality and tourism industry. This research is …
becoming an emerging issue in the hospitality and tourism industry. This research is …
Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude
R Salehzadeh, M Sayedan, SM Mirmehdi… - Journal of Islamic …, 2023 - emerald.com
Purpose Green brands are those brands that obtain attributes and benefits related to the
reduction of the brands' environmental impact. Green brand love is a very important issue for …
reduction of the brands' environmental impact. Green brand love is a very important issue for …
Increasing consumers' purchase intentions toward fair-trade products through partitioned pricing
Selling fair-trade products can be problematic because of their higher price when compared
with conventional alternatives. We propose that one way to solve this problem is to make …
with conventional alternatives. We propose that one way to solve this problem is to make …
Building resilience to negative information and increasing purchase intentions in a digital environment
This paper examines the process that leads to resilience to negative information and
purchase intentions in a digital environment. A conceptual framework is proposed and …
purchase intentions in a digital environment. A conceptual framework is proposed and …
The environmental impact of buying groceries online/offline pre and during COVID-19. Any changes?
COVID-19 has represented a watershed in people's lifestyle. One important consequence
has been the change in how people buy groceries online/offline that represent the most …
has been the change in how people buy groceries online/offline that represent the most …
Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)
Brand attitude has been the primary concern for corporation sustainability for a long. Studies
have focused on various attributes concerning brand attitude comprising of many research …
have focused on various attributes concerning brand attitude comprising of many research …