Despite the importance of public relations within local, national, and international
government organizations, government public relations (GPR) is still an understudied field in …

Purpose The debate on digitalization in the public relations (PR) literature has fragmented
considerably over the past decade because of its focus on upcoming media-technological …

This VOSviewer-enabled bibliometric study examines scientific knowledge construction in
public relations research since 1955. A co-citation analysis indicates that while sustaining its …

Considering the globalization of corporate social responsibility (CSR), China has become
an important and distinctive market for CSR practice and research. Communication, as a fast …

The growing presence of Artificial Intelligence (AI) within the Public Relations (PR) sector is
an undeniable reality. Although still early in the journey towards widespread adoption …

Recent years have seen a surge in research on artificial intelligence (AI)-driven business
model innovation (BMI), reflecting its profound impact across industries. However, the field's …

This paper focuses on the disruptions in the digital age through the lens of public relations
experts from the private sector. In order to understand whether the PR profession is …

This bibliometric analysis examines the evolution of digital public relations research over a
27-year span and assesses its academic trajectory. This study seeks to clarify 1) the …

Artificial intelligence (AI) has become integral to public relations. The technologies that
comprise AI have infiltrated virtually all areas of practitioners' work. Agencies, industry …

Purpose To conduct a systematic review of public relations ethics (PRE) research and
scholarship in the 21st century and suggest future research directions. The study is …