Online reviews of products and services are strategic tools for e-commerce platforms, as
they aid in consumers' pre-purchase decisions. Past research studies indicate online …

The objective of this paper is to review the studies on eWOM communication adoption and
consumer purchase intention. Past research studies in this domain have involved empirical …

Purpose With the appearance of additional review functionality on e-commerce platforms
emotional changes in composite reviews have become more diverse. How consumers …

Aggregated rating and personal rating both play important roles in consumer decision-
making. However, uncertainty still remains as to whether aggregated rating and personal …

Online reviews are an important information source in decision-making processes. Basing
decisions on online reviews, however, requires consumers to trust. Consequently, studying …