Social influence in the retail context: a contemporary review of the literature
JJ Argo, DW Dahl - Journal of Retailing, 2020 - Elsevier
In this article we review research from the past decade that explores how elements of social
influence in the bricks-and-mortar retail environment impact customers. We focus our …
influence in the bricks-and-mortar retail environment impact customers. We focus our …
The local dominance effect in self-evaluation: Evidence and explanations
The local dominance effect is the tendency for comparisons with a few, discrete individuals
to have a greater influence on self-assessments than comparisons with larger aggregates …
to have a greater influence on self-assessments than comparisons with larger aggregates …
Influence of streamer's social capital on purchase intention in live streaming E-commerce
P Xu, B Cui, B Lyu - Frontiers in Psychology, 2022 - frontiersin.org
The virtual display of products in e-commerce brings new problems of information
asymmetry, and the overload of digital information also increases the difficulty of consumers' …
asymmetry, and the overload of digital information also increases the difficulty of consumers' …
Frontline encounters of the AI kind: An evolved service encounter framework
Artificial intelligence (AI) is radically transforming frontline service encounters, with AI
increasingly playing the role of employee or customer. Programmed to speak or write like a …
increasingly playing the role of employee or customer. Programmed to speak or write like a …
Beyond the “like” button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
RW Naylor, CP Lamberton, PM West - Journal of marketing, 2012 - journals.sagepub.com
By 2011, approximately 83% of Fortune 500 companies were using some form of social
media to connect with consumers. Furthermore, surveys suggest that consumers are …
media to connect with consumers. Furthermore, surveys suggest that consumers are …
Mere belonging: the power of social connections.
Four experiments examined the effect on achievement motivation of mere belonging, a
minimal social connection to another person or group in a performance domain. Mere …
minimal social connection to another person or group in a performance domain. Mere …
Persuasion
DJ O'keefe - The handbook of communication skills, 2006 - taylorfrancis.com
One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
Sharing with friends versus strangers: How interpersonal closeness influences word-of-mouth valence
How does interpersonal closeness (IC)—the perceived psychological proximity between a
sender and a recipient—influence word-of-mouth (WOM) valence? The current research …
sender and a recipient—influence word-of-mouth (WOM) valence? The current research …
Influence of human versus AI recommenders: The roles of product type and cognitive processes
Previous research suggests that consumers would listen more to product recommendations
from other consumers (human recommenders) than from systems based on artificial …
from other consumers (human recommenders) than from systems based on artificial …
Religious identity cues increase vaccination intentions and trust in medical experts among American Christians
Containing the COVID-19 pandemic in the United States requires mobilizing a large majority
of the mass public to vaccinate, but many Americans are hesitant or opposed to vaccination …
of the mass public to vaccinate, but many Americans are hesitant or opposed to vaccination …