Netnography is a qualitative research method that explores digital tribes and consumer
behaviour by means of ethnographic research conducted online. Considering the growing …

For many post-graduate students undertaking a research project for the first time is a
daunting prospect. Gaining the knowledge and skills needed to do research typically has to …

Purpose–The purpose of this paper is to systematically review online ethnography and its
boundary challenges. The paper especially focusses on how researchers draw space …

The emergence of Web 2.0 in recent years has significantly affected tourism information
sources. This paper attempts to confirm how Travel 2.0 applications have influenced tourist …

This accessible, alphabetical guide provides concise insights into a variety of digital
research methods, incorporating introductory knowledge with practical application and …

A netnografia originou-se na etnografia e evoluiu seguindo os avanços da tecnologia de
transmissão de dados. O método netnográfico se distingue por sua orientação axiológica …

Although work-life balance programs in the United States have become increasingly popular
through the years, there is still a need to understand the contributions of these programs on …

Wine Influencers (WIs) represent a new type of independent third party endorsers that are
progressively establishing themselves within social networks. This study analyzes the …

The study of value delivery through complex industrial solutions involves a service-rich
deployment of resources, many of which are human. Despite this realization, few studies …

Digital ethnography can be defined as a contemporary form of ethnography which considers
online social spaces of discussion following the advances in data transmission technology …