Objective Insurance companies can appropriately benefit from advertising to further advance
their goals, which are to introduce their services, communicate with clients, influence them …

Purpose: The primary purpose of this study is to investigate the effect of television
advertising strategies on the cognitive, emotional, and behavioural dimensions of female …

Conclusion Because of the growing technology advancement and the rise of new
generation interest in cyberspace, the Internet has taken over most types of media …

هدف: این پژوهش با هدف انتخاب آمیخته رسانه در کمپین تبلیغاتی خاص صنعت بیمه که به‌منظور
افزایش فروش بیمه‌نامه‌های خرد طراحی شده، اجرا شده است. روش: پژوهش حاضر از نظر هدف کاربردی، از …‎