Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

This paper provides a synthesis and critical assessment of the sustainability marketing
literature, from the period 1998–2013, building on a previous assessment from 1971 to …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

Many consumers are concerned about environmental issues and have expressed interest in
purchasing green products. However, actual sales of green products are still not as high as …

Drawing from the affect–reason–involvement model, we examine how misleading
advertising about the environmental features of products, or greenwashing, affects how …

Increasing demand for products with eco-friendly packaging is an example of the
environmental consciousness of customers. That consciousness forces companies not only …

The purpose of this paper is to examine the influence of ecodesigned packaging on
consumers' response. The theory of reasoned action (TRA) served as a framework for …

While prior research suggests that consumers are willing to pay higher prices for products
with environmentally friendly attributes, this relationship may not apply to “circular economy” …

Providing information to consumers is crucial to foster pro-environmental attitudes and the
purchasing of green products. To date few studies explored the interplay between …

Consumers cannot verify green attributes directly and must rely on such signals as eco-
labels to authenticate claims. Using signaling theory, this study explored which aspects of …