There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field …

Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

Arts experts are commonly skeptical of applying scientific methods to aesthetic experiencing,
which remains a field of study predominantly for the humanities. Laboratory research has …

Psychological perspective-taking is a powerful social cognition that helps us to understand
other people. It creates feelings of closeness and sympathy, motivates us to help others, and …

What constitutes a beautiful action? Research into dance aesthetics has largely focussed on
subjective features like familiarity with the observed movement, but has rarely studied …

Aesthetic experiences arise from the interaction among several cognitive and emotional
processes. By positing a number of distinctive processing stages, information-processing …

Research on embodiment is rich in impressive demonstrations but somewhat poor in
comprehensive explanations. Although some moderators and driving mechanisms have …

Symmetry and beauty are strongly linked, but is the positive response to visual symmetry
automatic? We used the Implicit Association Test (IAT) to measure the valence of visual …

Can mouth movements shape attitudes? When people articulate different consonants (eg, B
or K) they press the tongue and the lips against various spots in the mouth. This allows for …

In an experimental group (n= 48), the hand movements were executed while viewers
perceived and evaluated the paintings; this procedure created an instant episode of bodily …