Memorable experiences and their influential factors: an importance-performance analysis of a cultural event
S Meeprom, S Talawanich - Leisure Studies, 2024 - Taylor & Francis
This study aimed to verify the underlying influential factors of cultural event attributes and
proposed a structural model to examine the event dimensions that influence attendees' …
proposed a structural model to examine the event dimensions that influence attendees' …
Cognitive, Affective, and Normative Drivers of Pro-Environmental Intentions Among Urban Forest Visitors–The IPMA Approach
A Kumsura, W Sresteesang, T Tongnuch - ABAC Journal, 2024 - assumptionjournal.au.edu
This study investigates the cognitive, affective, and normative drivers of pro-environmental
intentions among urban forest visitors, applying the Importance-Performance Map Analysis …
intentions among urban forest visitors, applying the Importance-Performance Map Analysis …
Can Perceived Experiential Marketing of Nutritional Meat-Based Food Enhance Repurchase Intention? The Role of Customer Engagement
Understanding the consumption experience plays a critical role in building customer-product
relationships and effectively meeting customers' changing demands. This study aims to …
relationships and effectively meeting customers' changing demands. This study aims to …
Analysis on the Acceptance of AIGC Technology by Art and Design Students in Universities in China
Q Wang, C Li, L Zhu - ABAC Journal, 2024 - assumptionjournal.au.edu
This study investigates the factors influencing the attitudes, behaviors and intentions toward
the adoption of Artificial Intelligence Generated Content (AIGC) technology, among art and …
the adoption of Artificial Intelligence Generated Content (AIGC) technology, among art and …
Tastes on Wheels: Exploring Consumer Value Perceptions, Enjoyment and Choice Behavior in the Food Truck Market
S Pansukkum, N Issariyakulkarn… - ABAC …, 2024 - assumptionjournal.au.edu
This study examines how the Theory of Consumption Values (TCV) influences consumer
enjoyment and choice behavior in the food truck market. The research adapts a …
enjoyment and choice behavior in the food truck market. The research adapts a …